5 Series Also Named an Overall Top 10 Leader in Projected Resale Value.
Woodcliff Lake, NJ - November 29, 2006… The 2007 BMW 5 Series was named the winner of the Luxury vehicle category in the Kelley Blue Book 2007 “Best Resale Value Awards.” The 2007 5 Series was also named as an Overall Top 10 leader in projected resale value.
This is the second time that the 5 Series has won the Luxury vehicle and Overall Top 10 awards, having been named in both categories in the 2005 awards as well. With these latest honors, BMW has garnered a total of ten Best Resale Value awards since Kelly Blue Book established the awards in 2003.
“We are very pleased to receive this ongoing recognition from Kelley Blue Book,” noted Tom Purves, Chairman and CEO of BMW of North America, LLC. “We are very committed to offering our owners outstanding value. This includes not only performance, safety and luxury but low cost of ownership as well. The 5 Series is a prime example of that commitment. We see strong resale value as an important gauge of our efforts.”
Kelley Blue Book’s resale values are projections based on current vehicle data, market conditions for each vehicle, competition in segment, expectations of the future economy and the combined experience of Kelley Blue Book’s team of market and pricing analysts. Values reflect projected future wholesale pricing for clean, reconditioned vehicles at the end of a five-year lease period.
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